.mobi Domains for Mobile Users

According to a recent eMarketer report, there will be a projected 844.9 million worldwide mobile-search users in 2011¹, up from 219.2 million in 2006. Mobile ad revenue worldwide is projected to grow to $2.4 billion in 2011, from $6.8 million in 2006. With this kind of opportunity, many of our clients are looking to get into mobile search optimization now, while others are already experiencing the benefits of an optimized mobile site. Unfortunately for marketers, the mobile web is still in its infancy, and very little is known or shared about the process of optimizing web sites for mobile search. In order to contribute to the conversation and to help companies and individuals understand the complex process involved in developing and promoting simple web sites for mobile searchers, Resolution Media presents this white paper on optimizing for the mobile searcher.
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